Who is a consumerist?

A nightclub, bar or karaoke is a place where the lights sparkle, the music is bassy and new acquaintances often come as a pleasant surprise. Imagine yourself having a good time, feeling the rhythm inside you and letting it lead you through a crowded dance floor. The atmosphere is literally electric with fun and you enjoy every moment of the evening that is just beginning.

And then, out of nowhere, a guy with a smile on his face appears near the bar and offers a drink. A light conversation starts, which turns into flirting. Almost every young lady who loves to party has found herself in a similar situation.

So, a consumer is a specially hired girl of attractive appearance, who stimulates the desire of visitors to an entertainment establishment to spend money on drinks and snacks. In other words, the more men treat her at their own expense, the more she earns, receiving a percentage of the “boyfriend's” check. We suggest you learn more about this profession, debunking some myths.

Buy Me a Drink: All About Consuming in a Nightclub

So, in the modern understanding, consumption is an increase in demand for the services of restaurants, clubs and other entertainment establishments that work mainly at night. The commercially set task is achieved by beautiful girls who know how to dress stylishly, maintain an interesting conversation on any topic and unobtrusively arouse the desire of the strong half of society to treat them to drinks and snacks for them.

Bar ladies, “glass work” and even escorts – these are all the names that drinking girls are given due to the prejudices and stigmatization that are common among residents of the post-Soviet space. Meanwhile, this work does not at all imply intimate relations. Moreover, the contract, the set of rules and fines of the employer often strictly prohibit sexual relations with the staff and guests of the club.

A consumer is not a call girl, but an educated, charming and eye-catching conversationalist whose company will brighten up any man's evening. In the CIS countries, this profession is just beginning to gain popularity, while abroad it has been flourishing for many years. At the same time, a consumer usually has all the rights and benefits guaranteed by the labor code, including:

• fair wages and timely payments;
• paid vacation and sick leave;
• social benefits such as health insurance;
• protection from discrimination and harassment in the workplace;
• the right to safe and healthy working conditions.

Let's clarify and reiterate: club consumption is a non-intimate entertainment service provided by attractive females in night clubs around the world. Girls who consume are often called hostesses. Their duties boil down to communication that encourages a man to order. The hostess receives a rate and a percentage of the orders made by the “fan”. Consumation can be active and passive, alcoholic and non-alcoholic, but more on that later.

The history of the term “consumer”

The word “consummation” has its roots in Latin. Its origin can be traced back to the verb consumo, which means “to consume” or “to finish.” Therefore, it has different meanings depending on the context:

1. In terms of “completion”, the word consummation is traditionally used to characterize one of the stages of marriage, namely the first entry into marital relations (sexual intercourse). It is interpreted in the sense of the end of the marriage ceremony with coitus.
2. Today, the term consumption is commonly used in its second meaning – to denote the process of motivating demand from visitors to bars and restaurants. This concept is close to the Japanese hostess. It involves a certain behavior of a special employee to increase orders, who fulfills all the wishes of the guest (except erotic ones), keeping him company for a pleasant conversation. The girl's duties are to invite a man to a bar, entertain the client and force him to spend as much money as possible, but without providing sexual services. This profession is especially valued abroad, in tourist countries.

Now you know what the word “consumator” means and how it came about.

Consumerism as a profession: pros and cons

Like any other professional employment in the service industry, working in consumption has its advantages and disadvantages.

Pros:

• high income from $2,000 to $5,000 per month;
• absence of routine and monotony;
• the opportunity to travel at the expense of employers;
• vacancies do not require special skills and experience;
• interesting and useful acquaintances;
• minimal initial investment;
• constant self-development and improvement of appearance;
• work in a festive atmosphere.

Cons:

• without knowledge of English or another common foreign language, a consumer can only find employment in the CIS;
• Adaptation is rarely easy and requires psychological resilience;
• Sometimes you have to put up with rudeness and vulgarity from guests, but if a person gets violent and allows himself to go too far, security will deal with him.

Beginning female drinkers who are just planning to sign their first contract are often concerned about how much to drink with clients and how such an amount of alcohol consumed will affect their health. But we hasten to reassure you – today almost all establishments prefer non-alcoholic consumption. The scheme is arranged in such a way that the bartender and waiters make sure that the girl is served soft or even zero-proof drinks, while her companion thinks that there is alcohol in them.

Types of consumers: active, passive, mixed

A mysterious girl, skillfully alluring with her mystery, can be behind the bar, thoughtfully looking into her glass, or gently swaying on the dance floor, attracting the gaze of those around her. If a guest has paid attention to her, he should approach the administrator or other staff of the establishment and ask permission to invite the lady to his table – this is passive consumption. When the girl herself takes the initiative, making acquaintances – this is active consa.

At the same time, regardless of the circumstances, a man is obliged to treat not only himself, but also his companion. Each ordered cocktail determines how much time the beauty will spend in his company. When the alcohol in a glass or bottle is running low, the waiter politely offers to continue. If the visitor agrees, the fun continues, if not, the drinker says goodbye and leaves the table.

Regulars of nightlife places are most often well acquainted with the rules of the game, so they are well aware that you have to pay for the favor of a beautiful lady.

As for the mixed type of work, in this case the consumer simultaneously has the support of the staff in getting clients, but must also be active herself in order to earn money, coping with the competition of other girls.

Safety rules for girls who decide to become consumers

The main recommendation is to get a job through a proven and well-established recruiting agency, such as our company Prestige Model Agency. Only then will you be sure of the transparency and honesty of the contract terms, your own safety and legal employment.